About the project

uPure Mission

uPure is far more than a traditional brand management consultancy; it is a transformative ecosystem, meticulously crafted to conjure authentic brilliance.
We carefully choose to partner only with those who embody genuine motives with passionate, open-hearted quest for truth.
We believe that employing a professional and disciplined craft, through profound insight and deep analysis, we can reveal the deepest aspirations driving their vision to transforms a brand’s essence into a soulful creature and build lasting connections with their audiences.
Here we boldly defies mundane conventions, harnessing authenticity as the spark of our magic, which unlocks boundless creativity and brings even the boldest dreams to life, always for the greater good.

uPure Values

Authenticity as the Source of Creativity
We believe that Authenticity is a catalyst for creativity while avoiding the energy drain of inauthenticity
Duty Guided by Purpose
We use discipline and structured approach to honour the true aspirations of each brand’s heart
Voice of Inner Strength
We celebrate the uncovering deepest core strength that connect genuinely with the communities
Goodness in Lasting Impact
Our promise is to work only with businesses devoted to sincere, positive goals, where every effort has an ethical value
Boldness in Creative Vision
We commit to doing our utmost to inspire a fearless spirit that turns away from the ordinary, crafting bold expressions

uPure...

uPure’s name and logo reflect a commitment to growth through true authenticity. The name “uPure” holds dual significance. “uP” urges you to rise, while “ure” signifies your jurisdiction — a personal life scene where you shape your path with confidence.

At its heart, “uPure” proclaims “you are pure,” a compelling call to embrace and lead with genuine clarity. United, these meanings anchor you in your pure jurisdiction of rising up.

Our logo, adorned with the Rebis, an ancient alchemical symbol, represents perfect balance—a refined harmony of inner truth and outward expression. The Rebis, often depicted as a figure uniting masculine and feminine energies, embodies the union of opposites, signifying wholeness and transformation. It reflects the strength found in aligning your authentic self with your unique place in the world.

uPure Experience

Each collaboration deepens uPure’s understanding of connection — how truth becomes identity.

With a children’s school, uPure brought warmth, clarity, and play into harmony. It took patience and presence to guide the team — walking together toward a new way of expressing purpose.

In the construction industry, uPure built a foundation of trust and vision — shaping a strong yet human voice for a new brand seeking closeness and credibility.

For an exclusive coffee machine, uPure entered the world of true connoisseurs — those who love the ritual. Every element spoke their language: passion, precision, and devotion to the art of coffee.

Within a restaurant, uPure wove a story of belonging — creating a brand both unique and approachable, a place made for joy, inspiration, and connection.

uPure Story

uPure began with me, Ksenia, whose curiosity about human nature shaped its path.

I spent years immersed in high-stakes strategic projects, crafting marketing campaigns that moved businesses forward.

Driven to deepen my expertise, I pursued an MBA, honing her skills in leadership and strategy. Yet, my quest for understanding went beyond the boardroom. Fascinated by psychology, I studied how people think and feel, seeking the roots of authentic connection.

This journey led me to India, where she meditated in ashrams, exploring the depths of the human spirit. There, I realized that true success lies in embracing one’s inner voice.