{"version":"https://jsonfeed.org/version/1","title":"uPure","home_page_url":"https://upure.space","description":"uPure","author":{"name":"uPure"},"items":[{"id":"https://upure.space/projects/f/my-mission-is-making-talent-visible-executive-coach-case","html_content":"

I just finished branding for an executive coach who asks uncomfortable questions in a way that makes people... want to answer them.

","url":"https://upure.space/projects/f/my-mission-is-making-talent-visible-executive-coach-case","title":"My mission is Making Talent Visible. Executive Coach case","summary":"I just finished branding for an executive coach who asks uncomfortable questions in a way that makes people... want to answer them.","date_modified":"2026-05-12T06:16:08Z"},{"id":"https://upure.space/projects/f/be-authentic-in-my-personal-branding-approach","html_content":"

Lesa came to me as an experienced executive consultant with a clear vision —but no brand visibility.

","url":"https://upure.space/projects/f/be-authentic-in-my-personal-branding-approach","title":"\"Be Authentic\" in my Personal Branding Approach","summary":"Lesa came to me as an experienced executive consultant with a clear vision —but no brand visibility.","date_modified":"2026-05-08T05:14:04Z"},{"id":"https://upure.space/projects/f/soul-const-real-estate-developer-strategy-and-branding","html_content":"

The Real Problem Soul Const. Solves

","url":"https://upure.space/projects/f/soul-const-real-estate-developer-strategy-and-branding","title":"Strategy and Branding in Real Estate, Soul Const. Case","summary":"The Real Problem Soul Const. Solves","date_modified":"2026-05-07T06:45:17Z"},{"id":"https://upure.space/projects/f/lego-not-a-%E2%80%9Ctoy%E2%80%9D-but-a-system-of-thinking","html_content":"

I remember studying a LEGO business case during my MBA as if it were yesterday.

","url":"https://upure.space/projects/f/lego-not-a-%E2%80%9Ctoy%E2%80%9D-but-a-system-of-thinking","title":"LEGO: Not a “Toy,” but a System of Thinking","summary":"I remember studying a LEGO business case during my MBA as if it were yesterday.","date_modified":"2026-02-27T08:14:42Z"},{"id":"https://upure.space/projects/f/what-is-brand-identity%E2%80%94let%E2%80%99s-go-in-depth-together","html_content":"

Hey everyone, I've been getting a lot of questions lately about brand identity. People often have a vague idea of what it is. They also scratch their heads when it comes to why it's truly necessary or how it can make or ...

","url":"https://upure.space/projects/f/what-is-brand-identity%E2%80%94let%E2%80%99s-go-in-depth-together","title":"What Is Brand Identity—let’s go in depth together.","summary":"Hey everyone, I've been getting a lot of questions lately about brand identity. People often have a vague idea of what it is. They also scratch their heads when it comes to why it's truly necessary or how it can make or ...","date_modified":"2025-10-01T07:02:16Z"},{"id":"https://upure.space/projects/f/the-alchemy-of-branding-visuals-as-language","html_content":"

When building a brand, every detail matters. From the name to the colors, typography, and symbols, everything communicates a message. For uPure, inspiration came from alchemical symbols, particularly Rebis.

","url":"https://upure.space/projects/f/the-alchemy-of-branding-visuals-as-language","title":"The Alchemy of Branding: Visuals as Language","summary":"When building a brand, every detail matters. From the name to the colors, typography, and symbols, everything communicates a message. For uPure, inspiration came from alchemical symbols, particularly Rebis.","date_modified":"2025-10-01T06:58:31Z"},{"id":"https://upure.space/projects/f/kids-school-that-had-no-name","html_content":"

...but a school that definitely had a character.

","url":"https://upure.space/projects/f/kids-school-that-had-no-name","title":"Kids School that had no name","summary":"...but a school that definitely had a character.","date_modified":"2025-08-20T06:28:04Z"}]}